My Design Process

• research

  I begin project by looking at a problem from user's perspective. During research I conduct interviews to gain understanding of their goals, needs and frustrations. It is an important step that will ensure that design solution address these findings.

• assessment

  Once I have a good understanding of user needs, I will workshop with stakeholders to create personas, map user's journey to get a guidance for my designs and focus on areas that are key for creating a tailored experience.

implementation

As direction becomes clearer, I put together a prototype of ideas and test them with users to ensure that implementation meets their needs and helps them achieve their goals.

evaluation + iteration

With each new iteration, design gets adjusted. From a vast variety of ideas, direction is refined and tested to ensure I am on the right path.